Collected research

Using your browser URL history to estimate gender

Mike On Ads » Blog Archive » Using your browser URL history to estimate gender

Mike · mikeonads.com

An ad technologist adapts the CSS :visited history-sniffing trick to profile visitors rather than to show share buttons. The script tests the Quantcast top 10,000 sites for visited styling, then multiplies each hit site's published male-to-female audience ratio to estimate the reader's gender. Link-colour leakage yields demographic inference, not just a yes/no per site.

Record

Document

Mike On Ads » Blog Archive » Using your browser URL history to estimate gender

Researcher

Mike

Published by

mikeonads.com

Topic

Browser

In the archive

• Collected in the 2008 research round

Tags

• side-channel
• css
• info-leak
• browser-fingerprinting
• deanonymization
• javascript

This page is the archive's own catalogue record. The research is the work of Mike, first published at the original source. Preserved copies are kept so the citation survives its host; this one was last captured on 9 August 2026.