---
type: Whitepaper
title: I Know the Shortened URLs You Clicked on Twitter
description: Public click analytics from goo.gl and bit.ly are correlated with Twitter metadata - the source field of a tweet, the profile location - to tell whether a named user clicked a given link, without touching the victim. Monitoring accounts followed everyone the target follows, tracking over 55,000 shortened URLs. Simulated precision averaged 0.94.
resource: "https://archives.iw3c2.org/www2013/proceedings/p1191.pdf"
tags: [whitepaper, webseclist-reference, info-leak, side-channel]
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    resource: "https://archives.iw3c2.org/www2013/proceedings/p1191.pdf"
    title: I Know the Shortened URLs You Clicked on Twitter
    author: Jonghyuk Song, Sangho Lee, Jong Kim
also_at: []
authors:
  - Jonghyuk Song
  - Sangho Lee
  - Jong Kim
canonical_url: ""
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original_url: "https://archives.iw3c2.org/www2013/proceedings/p1191.pdf"
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---

# I Know the Shortened URLs You Clicked on Twitter

**I Know the Shortened URLs You Clicked on Twitter** - Jonghyuk Song, Sangho Lee, Jong Kim, Publisher not stated.

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## Content

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I Know the Shortened URLs You Clicked on Twitter:
     Inference Attack using Public Click Analytics and Twitter
                            Metadata

                  Jonghyuk Song                                 Sangho Lee                               Jong Kim
             Dept. of CSE, POSTECH                      Dept. of CSE, POSTECH                    Div. of ITCE, POSTECH
             Pohang, Republic of Korea                  Pohang, Republic of Korea               Pohang, Republic of Korea
            freestar@postech.ac.kr                     sangho2@postech.ac.kr                      jkim@postech.ac.kr

ABSTRACT                                                                    characters and allows a tweet to contain only text, Twitter
Twitter is a popular social network service for sharing mes-                might not be able to include their complete thought in a
sages among friends. Because Twitter restricts the length of                tweet. Therefore, when a user wants to share more com-
messages, many Twitter users use URL shortening services,                   plicated information, such as news or multimedia pages, he
such as bit.ly and goo.gl, to share long URLs with friends.                 will include a URL of the web page that contains the infor-
Some URL shortening services also provide click analytics of                mation into a tweet. However, when the length of an entire
the shortened URLs, including the number of clicks, coun-                   message, including the URL, is greater than 140 characters,
tries, platforms, browsers and referrers. To protect visitors’              the problem still exists. URL shortening services solve this
privacy, they do not reveal identifying information about in-               length problem by providing a shortened URL that redi-
dividual visitors. In this paper, we propose a practical attack             rects visitors to the original, longer URL. Moreover, some
technique that can infer who clicks what shortened URLs                     URL shortening services, such as bit.ly and goo.gl, publicly
on Twitter. Unlike the conventional browser history steal-                  publish click analytics which include the number of clicks,
ing attacks, our attack methods only need publicly available                countries, browsers and referrers of visitors. Anyone can use
information provided by URL shortening services and Twit-                   such data to analyze statistics of visitors of a shortened URL.
ter. Evaluation results show that our attack technique can                  A curious user or an attacker might even want to obtain
compromise Twitter users’ privacy with high accuracy.                       speciﬁc information about individual visitors of the short-
                                                                            ened URL. However, to protect the privacy of visitors, URL
                                                                            shortening services only provide aggregated data; therefore,
Categories and Subject Descriptors                                          we cannot distinguish individual visitors using these data
H.3.5 [Information Storage and Retrieval]: Online In-                       only. The main question is whether we can extract informa-
formation Services—Web-based services; K.6.5 [Management                    tion that can be used to identify individual visitor from the
of Computing and Information Systems]: Security and                         aggregated click analytics.
Protection                                                                     Interestingly, Twitter itself provides a set of metadata that
                                                                            can be used to diﬀerentiate Twitter users. For instance, if a
Keywords                                                                    user, Alice, updates her messages using the oﬃcial Twitter
                                                                            client application for iPhone, “Twitter for iPhone” will be
Twitter; URL shortening service; Inference; Privacy leak                    included in the source ﬁeld of the metadata of her messages.
                                                                            Using this information, we can determine that Alice is an
1.    INTRODUCTION                                                          iPhone user. Moreover, Alice might have disclosed on her
   Twitter is one of the most popular social network services               proﬁle page that she lives in the USA or she might have
for exchanging messages (tweets) among people. On April 5,                  activated the location service of a Twitter client application
2012, Twitter announced that it has over 140 million active                 to automatically ﬁll the location ﬁeld in the metadata. From
users and that more than 340 million messages are created                   this information, we can conclude that Alice is in the USA.
every day [26]. Another interesting characteristic of Twit-                    Along with the above example, let us consider a simple
ter is its ecosystem. On July 11, 2011, Twitter advertised                  inference attack conducted by Bob – Alice’s boyfriend. Bob
that it has over one million registered applications built by               posts a tweet with a URL shortened by goo.gl, and Alice
more than 750,000 developers [25]. The third party applica-                 sees the Bob’s URL. If Alice clicks on the shortened URL,
tions include client applications for various platforms, such               then goo.gl records {“country”: “US”, “platform”: “iPhone”,
as Windows, Mac, iOS, and Android, and web-based ap-                        “referrer”: “twitter.com”} in the click analytics of the short-
plications such as URL shortening services, image-sharing                   ened URL. Otherwise, no information may be added to the
services, and news feeds.                                                   click analytics. Later, Bob retrieves the click analytics of the
   Among the third party services available to Twitter users,               shortened URL to know whether Alice clicked on his URL or
URL shortening services are one of the most essential ser-                  not. If the click analytics has not changed or if its changes do
vices. Because Twitter restricts the length of a tweet to 140               not include information about the USA, iPhone, and twit-
                                                                            ter.com, he could infer that Alice did not click on his URL.
Copyright is held by the International World Wide Web Conference            Otherwise, he could infer that Alice clicked on his URL. This
Committee (IW3C2). IW3C2 reserves the right to provide a hyperlink
to the author’s site if the Material is used in electronic media.           simple form of inference may include some errors because
WWW 2013, May 13–17, 2013, Rio de Janeiro, Brazil.
ACM 978-1-4503-2035-1/13/05.



                                                                     1191
another Twitter user who also uses “Twitter for iPhone” in                 Some URL shortening services provide click analytics about
the USA could click on Bob’s shortened URL. However, the                each shortened URLs. Whenever a user clicks on a short-
main advantage of this inference attack is that it is a pas-            ened URL, some information about the user is recorded. The
sive attack relying on public information only, unlike conven-          click analytics is usually made public and can be accessed by
tional browser history stealing attacks [3, 8, 10, 11, 14–18].          anyone. Among such URL shortening services, we focus on
   The goal of history stealing attacks is to know the URLs             bit.ly and goo.gl because they are broadly used and provide
that a target browser (host or user) visited. However, all of           meaningful information.
the existing history stealing attacks are active attacks and
require some private information. The required information              2.1 goo.gl
includes Cascading Style Sheet (CSS) visited styles, browser              In December 2009, Google launched a URL shortening
cache, DNS cache and latency. To collect such information,              service called Google URL Shortener at goo.gl. Its click an-
we have to prepare a web page that contains scripts or mal-             alytics provides information about the visitors as follows:
ware that extract the CSS styles, browser cache or required
time to load some pages from a visited browser, or monitor                 • Referrers
DNS requests to measure the DNS lookup time of a target
                                                                           • Countries
host. In other words, we need to deceive or compromise a
target user or his network to obtain the browsing history.                 • Browsers
   In this paper, we propose an attack technique to infer
whether a speciﬁc user clicked on certain shortened URLs                   • Platforms
on Twitter. As shown in the above simple inference attack,
our attack is based on the combination of publicly available               For example, let us assume a user uses a BlackBerry phone
information: click analytics from URL shortening services               and is located in the USA. If he clicks on a shortened URL
and metadata from Twitter. The goal of the attack is to                 from goo.gl on Twitter, t.co is recorded in the Referrers ﬁeld;
know which URLs were clicked on by a target user. To per-               Mobile Safari in the Browsers ﬁeld; US in the Countries
form the attack, we create monitoring accounts that mon-                ﬁeld; and BlackBerry in the Platforms ﬁeld of goo.gl ’s click
itor messages from all followings of a target user to collect           analytics. The reason why t.co is recorded in the Referrers
all shortened URLs that the target user might click on. We              ﬁeld is that all links shared on Twitter are wrapped using
then monitor the click analytics of those shortened URLs                t.co by Twitter from October 10, 2011.
and compare them with the metadata of the target user.                  2.2 bit.ly
Such an attack could be used for targeted marketing, tar-
geted spamming, or cyberstalking. Evaluation results show                 Bitly company launched a URL shortening service bit.ly in
that our attack can successfully infer the click information            2008. Its click analytics provides information about visitors
with a high degree of probability.                                      as follows:
   In summary, the main contributions of this paper are as
                                                                           • Referrers
follows:
                                                                           • Countries
     • We propose novel attack techniques to determine whether
       a speciﬁc user clicks on certain shortened URLs on                 bit.ly does not provide information about browsers and
       Twitter. To the best of our knowledge, this is the ﬁrst          platforms. However, its Referrers ﬁeld has more detailed
       study that infers URL visiting history on Twitter.               information than that of goo.gl. When a user clicks on a
                                                                        shortened URL on Twitter, only “t.co” is recorded in the
     • We only use public information provided by URL short-            Referrers ﬁeld in the goo.gl click analytics. However, bit.ly
       ening services and Twitter; i.e., click analytics and            records the entire URL of the referrer site in the Referrers
       Twitter metadata. We determine whether a target                  ﬁeld, as “http://t.co/*****”. With the information provided
       user visits a shortened URL by correlating the pub-              by goo.gl, we only know whether a visitor of a shortened
       licly available information. Our approach does not               URL comes from Twitter or not. However, if we use the
       need complicated techniques or assumptions such as               information provided by bit.ly, we can determine the exact
       script injection, phishing, malware intrusion or DNS             URL of the tweet containing the clicked shortened URL.
       monitoring. All we need is publicly available informa-           This information makes our inference attack possible even
       tion.                                                            without having information about browsers and platforms.

2.    URL SHORTENING SERVICES                                           3. USER MATCHING
   The ﬁrst notable URL shortening service is TinyURL,                    Whenever we notice that there is a visitor of the short-
which was launched in 2002. The success of TinyURL in-                  ened URL by monitoring the click analytics, we compare
ﬂuenced the development of many URL shortening services.                the information about the visitor and Twitter users. If the
These services reduce the length of URLs for easy sharing.              shortened URL is goo.gl, the information about the visitor
Shortened URLs are especially convenient for users of Twit-             consists of four parts: Referrers, Countries, Platforms, and
ter, which imposes a limit on the length of a message. In               Browsers. If the shortened URL is bit.ly, only Referrers and
the past, Twitter used TinyURL and bit.ly as the default                Countries are provided. We regularly monitor the click ana-
URL shortening services. As of October 10, 2011, Twitter                lytics to check whether the number of clicks on a shortened
started using its own URL shortening service, t.co, to wrap             URL increased, which indicates a new visitor. Information
all URLs in tweets in order to protect Twitter users from               about the visitor can be obtained from the diﬀerences be-
malicious URLs [24, 28].                                                tween the new and the old click analytics. Figure 1 shows




                                                                 1192
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Figure 1: The proposed system notices that there is a visitor using diﬀerences in the click analytics. We can
infer that the information of the visitor is {“country”: “US”, “platform”: “iPhone”, “referrer”: “t.co”} (goo.gl
case)


the example of the process we used to obtain the informa-                                                                                      #
tion about the visitor. Then we compared the information                                              direct                                   2
about the visitor who clicked on the shortened URL with in-                                           http://t.co/3slAb                        8
                                                                                   Referrers
formation about the Twitter users whom we were tracking.                                              http://t.co/xInA4                        4
   Twitter does not oﬃcially provide personal information                                             https://twitter.com/[UID]/status/[TID]   3
about Twitter users such as country, browsers and plat-                                               US                                       9
forms. Therefore, we need to infer the information about                                              KR                                       5
                                                                                   Countries
Twitter users by investigating their timeline and proﬁle pages.                                       ID                                       1
Next, we describe how we extract the information from Twit-                                           CH                                       2
ter metadata.
                                                                                Table 1: The examples of bit.ly click analytics. UID
3.1 Referrers                                                                   is a Twitter ID and TID is a numerical ID of each
   Our goal is to identify whether a known user clicked on                      tweet.
a speciﬁc shortened URLs on Twitter. We can determine
whether the visitor comes from Twitter by using the refer-
rer information. The click analytics of goo.gl only records
                                                                                3.2 Country
the hostname of the referrer site; therefore, if a visitor comes                   The country information of a Twitter user can be inferred
from Twitter, “t.co” or “twitter.com” is recorded in the Re-                    using the location ﬁeld in the proﬁle page. In many cases,
ferrers ﬁeld. In most cases, “t.co” is recorded because all                     Twitter users ﬁll in the location ﬁeld with their city or place
links shared on Twitter are automatically shortened to t.co                     name. We can determine the user’s country by searching
links. t.co handles redirections by context and user agents,                    GeoNames with the information in the location ﬁeld of the
so Referrer depends on the source of click [27]. In some cases,                 user’s Twitter proﬁle [1]. GeoNames returns the country
“twitter.com” is recorded because some Twitter applications                     code that corresponds to the search keywords. The country
use original links instead of t.co links. Therefore, if the Re-                 information provided by the click analytics is also a country
ferrers information of the visitor is “t.co” or “twitter.com”,                  code; therefore, we have a successful country match if both
we regarded the visitor as coming from Twitter.                                 country codes are the same.
   When a shortened URL is provided by bit.ly, we can an-                          Some Twitter users, hide their location by leaving the lo-
alyze it in greater detail, because the entire URL of the                       cation ﬁeld empty. Other users ﬁll in the location ﬁeld with
referrer site is provided in the click analytics of the short-                  meaningless information, such as “earth” and “in your heart.”
ened URL (Table 1). On Twitter, all URLs are converted                          We cannot obtain accurate location information from these
into diﬀerent t.co URLs. If the target user clicks on the                       users. In those cases, we do not perform country matching.
shortened URL, the URL shortening services record the t.co                      In our attack experiments, we avoided these problems by
URL in the Referrers ﬁeld. The referrer match is considered                     selecting only target users who ﬁlled in valid location names
successful when the t.co URL recorded in the click analytics                    in the location ﬁeld. However, even without location infor-
is the same as the t.co URL of the target shortened URL.                        mation, our attacks are still possible with other information.
                                                                                Location information increases the accuracy of our attacks,
                                                                                but it is optional.




                                                                         1193
     Source                     Browsers        Platforms
     Twitter for iPhone          Mobile           iPhone                                                                  7ZLWWHU
     Twitter for iPad            Mobile            iPad                                                                 6KRUWHQHG85/V
     Twitter for Android       Mobile Safari       Linux
     Twitter for BlackBerry    Mobile Safari    BlackBerry
                                                                                85/                        0RQLWRULQJ
                                                                             6KRUWHQLQJ                    6KRUWHQHG                9LUWXDO8VHU
Table 2: The examples of Browsers and Platforms                               6HUYLFHV                       85/V
corresponding to source                                                                      &OLFN
                                                                                           DQDO\WLFV
                                                                                                            9LVLWRU
                                                                                                         LQIRUPDWLRQ                      9LUWXDOXVHUĜV
  Additionally, we could rely on recent studies, which infer                                                              6LPXODWHG      LQIRUPDWLRQ
the location of Twitter users based on their posts [7, 13].                                                             &OLFN$QDO\WLFV
                                                                                                        5KOWNCVGF
3.3 Browsers and Platforms                                                                              5GTXGT

   When our target user clicks a shortened URL provided
by goo.gl, we can use the browser and platform informa-                                                                    0RQLWRU
tion of the target user to increase the accuracy of inference
because the click analytics of goo.gl provide such informa-
tion unlike bit.ly. Twitter does not provide the browser and
                                                                                                                          +PHGTTGF
platform information of Twitter users, but Twitter provides
                                                                                                                           XKUKVQT
the information what applications are used for posting the
tweets. Whenever a Twitter user posts a tweet, the applica-
tion name is recorded in the Source ﬁeld of the tweet. For               Figure 2: Overall architecture of the attack in the
example, if a user uses the oﬃcial Twitter client application            simulated environment
for the iPhone, “via Twitter for iPhone” is recorded in the
Source ﬁeld. We can use this source information to infer the               5. Changes in the simulated click analytics indicate a new
browser and platform used. Table 2 shows an example of                        visitor of the simulated server, an inferred visitor, and
the source values corresponding to browsers and platforms.                    the system extracts the information of the inferred vis-
Some values in the Sources ﬁeld, however, correspond to                       itor from the simulated click analytics.
several browsers and platforms because some applications
support multiple platforms. For instance, TweetDeck is a                   6. The system compares the inferred visitor and the in-
multi-platform application that support the iPhone, An-                       formation about the virtual user. If the information is
droid, Windows, and Mac OS X. If a Twitter user uses a                        matched, we infer that the shortened URL was clicked
multi-platform application, we assume that the user uses all                  on by the virtual user.
the platforms that the application supports.
                                                                            Before the experiment could start, we selected 56 Twitter
4.      INFERENCE ATTACK IN THE SIMU-                                    users who posted goo.gl or bit.ly URLs regularly. The clicks
                                                                         of virtual users are controlled by the system. Whenever a
       LATED ENVIRONMENT                                                 shortened URL is posted by a Twitter user, the virtual users
   The deﬁnite ways that can exactly evaluate our system                 click on the shortened URL with a probability of 0.7. We
are asking the target users whether they really visited the              correctly know which shortened URLs were clicked on by
shortened URLs or not, or monitoring their browsing activ-               the virtual users, so we can estimate the performance of the
ities by using logging software. However, both approaches                system.
are restrictive because we cannot survey all of them or re-                 We cannot test all types of Twitter users using the virtual
quire them to install logging software. Therefore, we built              users. Twitter users come from many countries, and they
a simulated environment where we performed our experi-                   use many diﬀerent platforms and browsers. Therefore, we
ments. Figure 2 shows the overall architecture of the attack             had to limit the number of user types for our experiment.
in the simulated environment.                                            We selected six countries: United States (US), Great Britain
   In this experiment, we used virtual users instead of Twit-            (GB), Brazil (BR), Japan (JP), Italy (IT), and Rwanda
ter users in the real world. The system tried to infer the               (RW). The ﬁrst ﬁve are among the top 20 countries with the
shortened URLs clicked on by the virtual users. The pro-                 largest number of Twitter accounts [23]. We added Rwanda
cesses involved in this attack system are as follows:                    to learn the eﬀectiveness of the system when the target user
     1. The system monitors the click analytics of the short-            lives in a country with only a few Twitter users. We also
        ened URLs that are posted by Twitter users.                      selected four smartphone platforms: an iPhone, Android,
                                                                         BlackBerry, and a Windows Phone. A combination of six
     2. Changes in the shortened URL’s click analytics indi-             countries and four platforms, gave us 24 types of users for
        cate a new visitor, and the system extracts the visitor          the experiment.
        information from the click analytics.
                                                                         4.1 Data Collection
     3. The extracted visitor information is recorded in the
                                                                           We collected data by crawling the click analytics of the
        simulated click analytics.
                                                                         shortened URLs, using the API methods oﬀered by goo.gl
     4. The system stochastically adds the information about             and bit.ly. goo.gl APIs have a rate limit of 1,000,000 queries
        the virtual users to the simulated click analytics to            per day. Similarly, bit.ly allows users to create no more than
        simulate the click of a real Twitter user.                       ﬁve concurrent connections from one IP address. bit.ly also




                                                                  1194
               # of followers   goo.gl   bit.ly                                             L3KRQH        $QGURLG        :LQGRZV      %ODFN%HUU\
               100 - 1k            3        3                                          
               1k - 10k           10        5
               10k - 100k          9       13                                         
               100k - 1M           7        6
               total              29       27




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Table 3: Twitter users used in the simulated exper-
iment                                                                                 

                                     Actual value
                                 Click        Non click                               
 Prediction      Click       True positive False positive
     Value      Non click    False negative True negative                             
                                                                                             aN           NaN         NaN    Na0
               Table 4: Confusion matrix
                                                                                                                    QHHQNNQYGTU

enforces per-hour limits, per-minute limits, and per-IP rate            Figure 3: The precision of goo.gl URLs in terms of
limits for each API method. However, bit.ly does not publish            platforms. X axis means the number of followers of
the exact number of allowed requests on each limit. In all,             the updating users.
we monitored 31,525 goo.gl URLs and 24,144 bit.ly URLs
from September to October 2012. Those shortened URLs                                                 86    *%       %5    ,7    -3    5:
were posted by 56 Twitter users (Table 3).                                             
4.2 Evaluation
   In this experiment, true positive rate (TPR) is meaning-                           
less because false negative is always zero. False negative
                                                                         2TGEKUKQP

cases are cases where a virtual user clicks on the shortened                          
URL but the system infers that the virtual user has not
click on the URL (Table 4 ). In the real world, the system                            
is occasionally unable to obtain all information about the
target user if he uses several platforms and browsers. In the
simulated environment, however, the system knows all infor-                           
mation about the virtual users, and the information is not
changed during the entire experiment. Therefore, the sys-                             
tem always knows what URLs are clicked on by the virtual                                     aN           NaN         NaN    Na0
user by monitoring the simulated click analytics. However,                                                          QHHQNNQYGTU
false positive cases are possible because some Twitter users
have the same information as the virtual users. If such Twit-           Figure 4: The precision of goo.gl URLs in terms of
ter users click on the shortened URLs monitored, we get a               country. X axis means the number of followers of
false positive result. For these reasons, we used two met-              the updating users.
rics to evaluate the system: precision and false positive rate
(FPR).
                                                                           Figure 3 shows the precision of each platform according
                        True positive                                   to the number of followers. We expected to see low pre-
     Precision =                                .
                 True positive + False positive                         cision with iPhone and Android users because of the large
                                                                        number of users on those platforms. As expected, the re-
                         False positive                                 sults showed that our system had the lowest precision with
        FPR =                                   .
                 False positive + True negative                         iPhone users; however, the diﬀerences among the platforms
                                                                        were minimal. Average precisions of each platform were as
4.2.1 goo.gl                                                            follows: iPhone was 0.94, Android was 0.95, Windows Phone
   We created a Twitter account and followed 29 Twitter                 0.95 and BlackBerry was 0.96.
users who posted goo.gl URLs regularly. The accuracy of our                Figure 4 shows the precision of each country according to
system depends on the number of the followers of the those              the number of followers. The result is compared against the
users because the shortened URLs posted on Twitter are                  number of Twitter accounts in that country. We achieved
exposed to the followers of the posting users. With a large             the lowest precision with US users because they comprise
number of followers, it is highly likely that many of those             a large percentage of the total number of Twitter accounts
followers live in the same country and use the same platform            [23]. Average precisions of each country were as follows: US
or browser as the target user. Therefore, our system would              was 0.85, GB was 0.90, BR was 0.96, IT was 0.97, JP was
guess incorrectly because the system misjudges those other              0.98 and RW was 0.99. The total average precision for all
users as the target user. We grouped the posting users based            countries in our experiment was 0.94.
on the number of their followers to determine the eﬀect of                 Both results showed that the precision decreased as the
the number of followers on the results of the experiment.               number of followers increased. The average precision was




                                                                 1195
               L3KRQH        $QGURLG        :LQGRZV      %ODFN%HUU\                                    86     *%     -3     %5     ,7   5:
                                                                                           

                                                                                         

         




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                 aN          NaN         NaN    Na0                              aN        NaN        NaN    Na0
                                       QHHQNNQYGTU                                                               QHHQNNQYGTU

Figure 5: The FPR of goo.gl URLs in terms of plat-                             Figure 7: The precision of bit.ly URLs in terms of
forms. X axis means the number of followers of the                             country. X axis means the number of followers of
updating users.                                                                the updating users.

                                                                                                       86     *%     -3     %5     ,7   5:
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Figure 6: The FPR of goo.gl URLs in terms of coun-                             Figure 8: The FPR of bit.ly URLs in terms of coun-
try. X axis means the number of followers of the                               try. X axis means the number of followers of the
updating users.                                                                updating users.


                                                                               mation. The total average precision was 0.87 and the total
0.99 when the number of followers was less than 1,000, but                     average FPR was 0.16.
the average precision was 0.90 when the number of followers
was greater than 100,000.                                                      4.2.3 Discussion
  As shown in Figures 5 and 6, FPR results showed an in-
                                                                                 The most inﬂuential factor that aﬀected the accuracy of
verse correlation with the precision results. US and iPhone
                                                                               the system is the number of followers who follow the same
users had higher FPR than others. The total average FPR
                                                                               Twitter user and who have the same information as the tar-
was 0.1.
                                                                               get user. If no other user had the same information as the
                                                                               target user, the system could infer perfectly regardless of
4.2.2 bit.ly                                                                   the number of the posting user’s followers. In fact, most of
  Our monitoring account also followed 27 Twitter users                        the URLs clicked on by the Rwanda users were successfully
who updated bit.ly URLs regularly. Figures 7 and 8 show                        inferred by the system regardless of the number of followers
the results of the bit.ly cases, and the results were similar                  and platforms. In contrast, the system had the lowest accu-
to the goo.gl cases. US users also have lower precision and                    racy if the target user lived in the US and used an iPhone.
higher FPR than others. The overall accuracy of the system                     The user who lived in US and used an iPhone had the low-
was lower with bit.ly cases than with goo.gl cases, because                    est precision with 0.81 and the highest FPR with 0.28. It
goo.gl oﬀers four types of information in the click analytics,                 means that even in the worst case our system has high per-
whereas bit.ly oﬀers only two types of information, namely,                    formance. In general, the system successfully inferred the
the Referrers and the Countries, as mentioned in Section                       URLs clicked on by the target users with a high precision
2.2. The system had to infer URL clicks based on less infor-                   and a low FPR.




                                                                        1196
                     6YKVVGT                                                   )ROORZLQJV           with information about the target user. After the matching
                                                                                     RI             procedure, all shortened URLs that were clicked on by vis-
                                                                                WDUJHWXVHU
                          IROORZLQJ                                                                  itors with the same information as the target user will be
                                      0RQLWRULQJ               7DUJHW                               included in a set of candidate URLs.
                                        8VHU                    8VHU                                   We identify a set of candidate URLs that could be visited
                                                                                                      by the target user whenever shortened URLs are clicked.
                                                                                                      The candidate URLs, however, may not be accurate because
                    VKRUWHQHG85/V                                       7DUJHWXVHU
                                                                          LQIRUPDWLRQ                other Twitter users who have the same information as the
                                      0RQLWRULQJ
                                                                                                      target user could click on the candidate URLs. There are
         85/                                                     8VHU
      6KRUWHQLQJ                     VKRUWHQHG
                                                                3URILOLQJ
                                                                                                      many Twitter users who have received the same shortened
       6HUYLFHV                        85/V
                                                                                                      URLs seen by the target user. All the followers of that user
              &OLFN$QDO\WLFV      9LVLWRU                          7DUJHWXVHU                    who has sent the shortened URLs to the target user receive
                                 LQIRUPDWLRQ                         LQIRUPDWLRQ                    the same shortened URLs. Among them, someone who has
                                                    0DWFKLQJ
                                                                                                      the same information with the target user may click on a
                                                                                                      shortened URL that is being monitored by our system. The
                                                                                                      system could mistakenly conclude that the shortened URL
                                                      0DWFKLQJ                                       was clicked on by the target user. However, the probability
                                          %NKEMGFUJQTVGPGF74.U                                     that the clicks are from the target user was signiﬁcant.
                                                                                                         On the other hand, it is also possible that the candidate
Figure 9: Overall architecture of the attack in the                                                   set might not include a shortened URL that is clicked on by
real world                                                                                            the target user, particularly if the target user clicks on the
                                                                                                      shortened URL in an unusual environment that is atypical
                                                                                                      for that user. For example, if a target user typically uses an
5.     INFERENCE ATTACK IN THE REAL                                                                   iPhone in the USA, our system would only monitor changes
       WORLD                                                                                          of click analytics involving the iPhone and the USA. How-
   In this section, we introduce the inference attack in the                                          ever, it is possible for the target user to change his smart
real world. The system identiﬁes whether a Twitter user                                               phone or to use a personal computer for using Twitter. If
clicked a shortened URL that were posted by his or her                                                he clicks on the shortened URLs in such environments, our
followings or not.                                                                                    system cannot notice those events. However, this kind of sit-
   We selected a number of Twitter users as our target users.                                         uation temporarily occurs because if the target user posts a
Our goal was to identify the shortened URLs that were                                                 tweet using the new environment at least once, the proﬁling
clicked on by a target user. The result of this attack is a                                           module will add the new environment into his proﬁle infor-
set of URLs that could have been clicked on by a target                                               mation. Therefore, we can successfully identify the user’s
user. The procedures of this attack system are as follows:                                            information and perform the inference attack with high ac-
                                                                                                      curacy.
     1. The system selects a target Twitter user who follows
        some accounts that post shortened URLs.
                                                                                                      5.1 Target User Selection
     2. The system monitors the click analytics of all short-                                            The main goal of the attack is to identify the shortened
        ened URLs that are posted by the followings of the                                            URLs that are clicked on by a target user. There are a num-
        target user.                                                                                  ber of criteria used to select target users for our experiments.
                                                                                                      First, we needed to select the target users whose exact in-
     3. When the system notices changes in the click analytics,                                       formation could be identiﬁed by us. Their proﬁle must be
        which indicates a new visitor to the shortened URL,                                           public and they must use well-known applications, such as
        the system extracts the visitor’s information from the                                        the oﬃcial Twitter applications for the smartphone. Second,
        click analytics.                                                                              the target user must follow some users who post shortened
     4. The system compares the information about the visitor                                         URLs frequently because we want to obtain enough experi-
        with known information the target user. If both pieces                                        mental results. If no shortened URL appears in the timeline
        of information match, it infers that the shortened URL                                        of the target user, we cannot attempt an attack. Third,
        was clicked on by the target user.                                                            the target users must actively use Twitter. If we select an
                                                                                                      inactivate user as a target user, we cannot obtain enough
   Figure 9 shows the overall architecture. The architecture                                          experimental data. Our ideal target users are Twitter users
consists of three modules: proﬁling, monitoring, and match-                                           who frequently check their timeline and click on URLs on
ing. The proﬁling module gets the information of the target                                           their timeline. Another important condition of a target user
user from the target user’s proﬁle and timeline, as mentioned                                         is that the user needs to post or retweet a tweet that includes
in Sections 3.2 and 3.3. We created a Twitter user (monitor-                                          the shortened URLs that he clicked on. We assume that we
ing user) who followed all the followings of the target user                                          successfully inferred the click on the shortened URLs if the
in order to access all tweets that might be viewed by the                                             target user posts a tweet with the shortened URL that is
target user. The monitoring module extracts the shortened                                             one of the URLs in a candidate set. However, the criteria
URLs from the tweets posted by the followings of the target                                           listed above are used only to obtain enough experimental
user and monitors the changes in the click analytics of those                                         data and to conduct evaluation, which will be covered later
shortened URLs. When the monitoring module notices the                                                in the Section 5.3. They are not strongly related to the accu-
change, which indicates a new visitor to the shortened URL,                                           racy of the attack. Any Twitter user who can be identiﬁed
the matching module compares the information of the visitor                                           by an attacker could be a target user.




                                                                                               1197
  In order to ﬁnd qualiﬁed target users for the experiments,                                # of shortened URLs        RR
we manually searched goo.gl or bit.ly strings on Twitter and                       goo.gl           2,278             0.584
reviewed the user’s timeline.                                                      bit.ly          25,816             0.674
                                                                                   Total           28,094             0.669
5.2 Data Collection
   First, we crawled Twitter data using two sets of Twit-               Table 5: The monitored shortened URLs and RR
ter API methods: Streaming APIs and REST APIs. The                      for each URL shortening services in the real world
Streaming APIs enable us to monitor target users in real                attack
time. We used the REST APIs for crawling proﬁle pages,
timelines, followers, and followings. However, the REST                 tweets with shortened URLs outside the candidate URLs
APIs have a rate limit: a host is permitted 150 requests per            set. According to boyd et al. [4], about 3% of tweets are
hour. In order to overcome the rate limit, we changed the               likely to be retweets. That percentage was similar to our
IP address of the crawling servers when the servers exceeded            calculation of P1 which was 0.032; therefore, the value of
the rate limit. We used 10 servers and 100 IP addresses to              P1 is also trustworthy.
crawl Twitter data. Second, we crawled the click analytics                 To view the results from a diﬀerent angle, we also calcu-
of the shortened URLs as mentioned in Section 4.2.                      lated two other metrics.
   We selected 27 target users and crawled their proﬁles,
timelines, and favorites. We monitored 2,278 goo.gl URLs                                                
                                                                                                 |Curls   RT|
and 25,816 bit.ly URLs. The collection lasted for about two                                 P4 =              .
months from March to April 2012.                                                                     |RT|
                                                                                                        
5.3 Evaluation                                                                                   |Nurls   RT|
                                                                                            P5 =              .
  As mentioned in Section 4, it is diﬃcult to evaluate the                                           |RT|
system properly. Therefore, we use a diﬀerent method to                    P4 indicates the fraction of candidate URLs that are in
evaluate our system. We assume that if a URL is included                RT, and P5 indicates the fraction of non-candidate URLs
in the tweets or favorites of a Twitter user, the Twitter user          are in RT. The results were as follows: P4 was 0.952 and
had already visited them. To validate the correctness of our            P5 was 0.048. We found that P4 was much higher than
inference that a user visited a URL, we checked whether the             P5. Most of the shortened URLs that are in the timeline or
user included the same URL in his tweets or favorites in the            favorites of the target users were inferred as candidate URLs.
near future.                                                            Therefore, we can say with conﬁdence that a shortened URL
  To clarify, suppose that our system inferred that Twitter             is highly likely to be retweeted or favorited by the target user
user A visited the shortened URL B. We collect the timeline             if it is included in the candidate set.
and the favorites of user A and check whether a tweet con-                 We also computed the reduction ratio RR, which repre-
taining the shortened URL B exists. If we ﬁnd the shortened             sents how much we reduced the number of candidate URLs
URL B in the timeline or favorites, then we are certain that            from the number of all shortened URLs posted by the fol-
the system successfully infers the shortened URL visited by             lowings of the target user. RR is computed as follows:
the candidates.                                                                                        |Curls |
  We computed three probabilities as follows:                                                  RR =             .
                                                                                                         |U|
                                                                          RR depends on click tendency of the target users. When
                            |U     RT|
                     P1 =              ,                                the target user clicks on all of the shortened URLs in U,
                                 |U|
                                                                        RR becomes 1. Therefore, a higher RR does not always in-
                                                                       dicate that the system is performing poorly. Table 5 shows
                          |Curls   RT|
                   P2 =                ,                                the results for each URL shortening service. The average
                             |Curls |                                   value of the reduction ratio is 66.9%. This means that our
                                                                       system inferred that the target users clicked on 66.9% of
                          |Nurls   RT|                                  the shortened URLs posted by their followings. The reduc-
                   P3 =                .
                             |Nurls |                                   tion ratio in the goo.gl case is lower than in the bit.ly case,
Let U be a set of all shortened URLs that are posted by fol-            because goo.gl provides more information than bit.ly in the
lowings of the target user. U is classiﬁed into two sets Curls          click analytics. Since the number of bit.ly shortened URLs
and Nurls where Curls is a set of shortened URLs inferred               is fairly larger than that of goo.gl on Twitter, we have a
as visited by the target user, candidate URLs set, and Nurls            larger number of bit.ly shortened URLs than that of goo.gl
is a set of shortened URLs inferred as unvisited by the target          shortened URLs.
user. RT is a subset of U that includes the shortened URLs
which are in the target user’s timeline including retweeted             6. DISCUSSION
or favorited by the target user.
   The resulting probabilities were as follows: P1 was 0.032,           6.1 Limitations
P2 was 0.048, and P3 was 0.003. P2 was 1.5 times higher                   Our inference attack method has some limitations due to
than P1 and 16 times higher than P3. This implies that we               the restrictions in the given information. We cannot guaran-
can successfully categorize all shortened URLs into a set of            tee the correctness of the given location information because
visited URLs and a set of unvisited URLs. The target users              some users do not reveal their exact location information on
normally posted tweets containing shortened URLs that are               Twitter. Moreover, the given browser and platform infor-
included in the candidate URLs set. They rarely posted                  mation is also restricted because some client applications do




                                                                 1198
not reveal the exact platforms that they use. Even when we               links. These history stealing attacks assume that victims
are able to identify speciﬁc Twitter users, many users have              visit a malicious web page or that victims are infected by
the same information as the identiﬁed Twitter users have.                malware. However, our inference attacks do not need to
Therefore, the results of inference cannot be 100% guar-                 make these assumptions. The inference attacks only use the
anteed. However, with more information about the target                  combinations of publicly available information. Therefore,
users, the accuracy of our system will improve. For example,             anyone can be an attacker, and anyone can also be a victim.
if we know when the target user frequently uses Twitter, we
can further reduce the number of the candidates. One way                 7.2 Privacy Leaks from Public Information
to infer this timeframe is by analyzing the time history of                 Many previous studies proposed attack techniques that
the target user’s tweets. We will use this time history for              cause privacy leaks in social networks, such as inferring pri-
future work. Further, if we could obtain information about               vate attributes or de-anonymizing users. Most of these stud-
a target user from diﬀerent channels (e.g., if we are per-               ies used public information to infer hidden information. Some
sonally acquainted with the target), we could increase the               studies combined information from several diﬀerent data
probability of succeeding with our inference attack.                     sets. First, there are studies introducing de-anonymzing at-
                                                                         tacks in social networks. Backstrom et al. [2] tried to identify
6.2 Countermeasures                                                      edge existence in anonymized network and Narayanan and
  We only need public information provided by Twitter and                Shmatikov [21] identiﬁed Netﬂix records of known users us-
the URL shortening services. Therefore, the published in-                ing only a little bit of data about the users. Furthermore,
formation must be changed to prevent our inference attacks.              they combined their results with IMDb data and inferred
A simple measure of prevention is by delaying the update                 user’s political preferences or religious view. Narayanan
to the click analytics of shortened URLs. If the click an-               and Shmatikov [22] also proved that users who have ac-
alytics is updated every minute or every tens of minutes,                counts in both Twitter and Flickr can be recognized in the
the changes of the click analytics would more likely include             anonymous Twitter graph. Wondracek et al. [29] proposed
a larger number of click events, so that inference attacks               the de-anonymized attack using group membership infor-
would have diﬃculties in diﬀerentiating an individual from               mation obtained by browser history stealing attack. There
the group of click events. In addition, providers could add              are also studies inferring private attributes of users in the
noise information to the click analytics in order to prevent             social networks. He et al. [12] and Lindamood et al. [19]
exact inference, as the diﬀerential privacy does [9].                    built a Bayesian network to predict undisclosed personal at-
                                                                         tributes. Zheleva and Getoor [30] showed how an attacker
6.3 Applications                                                         can exploit a mixture of private and public data to pre-
   Using our inference attack method, attackers can deter-               dict private attributes of a target user. Similarly, Mislove et
mine the URLs that the target user visited. Based on the                 al. [20] inferred the attributes of a target user by using a
visited URLs, the attackers could infer the target user’s pref-          combination of attributes of the user’s friends and other
erences, such as music interests, political inclination, or fa-          users who are loosely (not directly) connected to the target
vorite products. This information could be used for targeted             user. Calandrino et al. [5] proposed algorithms inferring cus-
marketing or targeted spamming. Moreover, we discovered                  tomer’s transactions in the recommender systems, such as
that it is very easy to cyber-stalk on Twitter. Anyone can               Amazon and Hunch. They combined public data of the rec-
stalk a target user by creating a Twitter account that follows           ommender systems and some of the transactions of a target
everyone whom the target user follows (if the target user is             user in order to infer the target user’s unknown transactions.
not a private user). This way, the attacker receives the same            Chaabane et al. [6] proposed an inference attack to predict
tweets that appear in the target user’s timeline.                        undisclosed attributes by using only music interests. They
   Some active inference attacks are also possible. We did in-           derived semantics using Wikipedia ontology and measured
ference attacks after we identiﬁed the information of the tar-           the similarity between users.
get user. On the contrary, we can use our inference attacks
to obtain information about the target user. If an attacker              8. CONCLUSION
creates a shortened URL and sends the shortened URL to
                                                                           In this paper, we proposed an inference attack that infers
the target user, who then clicks on the shortened URL, the
                                                                         shortened URLs that are clicked on by the target user. All
attacker can obtain information, such as the target user’s
                                                                         the information needed in our attack is public information;
current location and platform, from the click analytics.
                                                                         that is, the click analytics of URL shortening services and
                                                                         Twitter metadata. Both information are public and can be
7.   RELATED WORK                                                        accessed by anyone. We combined two pieces of public infor-
                                                                         mation with inferred candidates. To evaluate our system, we
7.1 Browser History Stealing                                             crawled and monitored the click analytics of URL shorten-
   There are several types of history stealing attacks. First,           ing services and Twitter data. Throughout the experiments,
the cached data of the browser was used for sniﬃng browser               we have shown that our attack can infer the candidates in
history [10, 14, 15]. There is a time diﬀerence between re-              the majority of cases. To the best of our knowledge, this is
trieving cached resources and retrieving non-cached resources.           the ﬁrst study that infers URL visiting history on Twitter.
The attackers can know which pages were visited by ana-                  We also proved that if an attacker knows some information
lyzing the diﬀerences in latency. DNS cache was also used                about the target user, he could determine whether the target
for history stealing attacks [10, 11, 18]. In general, most of           user clicks on the shortened URL.
the history stealing attacks are based on Cascading Style
Sheet (CSS) visited styles [3, 8, 16, 17]. They use the fact
that browsers display visited links diﬀerently from unvisited




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